2025 Sales Sprint Schedule
1. Goals & Objectives:
Primary Goals: Increase customer acquisition, boost revenue.
SMART Objectives:
- Acquire 40 new clients by the end of the sales sprint.
- Increase the total value of closed deals by $100,000 per person for the entire duration of both sprints.
- Increase the number of initial meetings set up by the sales team to 100 per person for the entire duration of both sprints.
KPIs:
Number of new clients acquired
Target: 40
Total value of closed deals
Target: $100,000 per person
Number of initial meetings scheduled
Target: 100 per person
Conversion rate (meetings to deals)
Target: 40%
2. Timeframe & Duration:
Duration: Two, two-week sales sprints.
Start and End Date:
- Sprint 1: 2024-05-06 - 2024-05-17 (End of Spring Semester)
- Sprint 2: 2024-06-03 - 2024-06-14 (Beginning of Summer)
3. Target Audience & Market:
Target Audience:
- Commercial Track: Churches, universities, schools, private corporate offices.
- Residential Track: Residential neighborhoods.
Market Segments:
- Commercial Track
- Residential Track
Key Characteristics, Needs, and Pain Points:
- Tired of current landscaping service.
- Desire to save money.
- Concerned about noise from traditional mowers.
- Want to eliminate weeds and prevent weed/grass transplantation.
- Desire for a "cool" or modern landscaping solution.
4. Sales Team & Resources:
Sales Team Members:
- Two people per track (Commercial and Residential).
Roles and Responsibilities:
- Sales Representatives: Schedule demo appointments, installations, and follow-up meetings. Promote to sales role based on performance.
Available Resources:
- Demo products.
- Website.
- Pamphlets.
- Internal app for reporting.
Training and Skill Development:
- Initial one or two-day training session. Focus on product knowledge, sales techniques, and appointment setting.
5. Sales Strategy & Approach:
Sales Strategies and Tactics:
- Door-to-door sales.
- Cold calling.
- Appointment setting.
Sales Methodologies:
Solution Selling:
Focuses on understanding the customer's needs and offering the product/service as a solution to their problems. For example, for a church, the solution might be less noise during services; for a school, it might be enhanced curb appeal.
Value Selling:
Emphasizes the value that the product or service brings to the customer. This could include cost savings, time savings, environmental benefits, or improved aesthetics. For example, demonstrate the long-term cost savings of your service compared to traditional landscaping.
SPIN Selling:
A questioning technique that guides the prospect to realize the value of your solution.
- Situation: "Tell me about your current landscaping situation."
- Problem: "Are you experiencing issues with noise, weeds, or service quality?"
- Implication: "How do these issues affect your daily operations or your satisfaction?"
- Need-payoff: "Would a quieter, more efficient, and weed-free solution be valuable to you?"
Lead Generation Plan:
- Seamless AI (for contact information).
- Google (for identifying potential customers).
Lead Qualification Process:
- Residential: Willingness to pay the contract price.
- Commercial: Budget, need, and decision-making authority.
Sales Process:
- Initial Contact (Sales Rep).
- Follow-up (Sales Rep).
- Decision-Making Meeting (Internal Sales Team).
- Sale (Internal Sales Team).
Handling Objections and Closing Deals:
- [Handled by Internal Sales Team] The sales representatives' responsibility is to set the meeting, and the internal sales team will handle objections and close the deals.
6. Potential Challenges & Risks:
Potential Challenges:
- Difficulty in scheduling initial meetings.
- Rejection from potential customers.
- Competition from existing landscaping services.
- Weather conditions affecting door-to-door sales.
- Misaligned expectations between what the sales rep offers and what the internal sales team can deliver.
Contingency Plans:
- Provide sales representatives with effective objection handling scripts.
- Offer incentives for scheduled meetings (e.g., small gift card for the prospect, bonus for the rep).
- Develop marketing materials that highlight the unique value proposition.
- Provide rain gear or adjust schedules for inclement weather.
- Ensure clear communication and alignment between the sales representatives and the internal sales team.
7. Reporting & Communication:
Tracking and Reporting:
- Daily stand-up meetings (via Zoom).
- Daily reporting of success rate on the internal app.
- Weekly review of the number of meetings set up.
Communication Plan:
- Daily Zoom calls for updates and problem-solving.
- Use of internal app for reporting and communication.
- Weekly meetings to review progress and provide feedback.
Review Frequency:
- Daily and weekly.
Metrics to be Reviewed:
- Number of meetings set up.
8. Budget:
Budget Allocation:
- Sales team compensation: $200 per week per person.
- Incentives for appointments set:
- Residential: $200 per appointment set.
- Commercial: $400 per appointment set.
2025 Sales Sprint Schedule
1. Goals & Objectives:
Primary Goals: Increase customer acquisition, boost revenue.
SMART Objectives:
- Acquire 40 new clients by the end of the sales sprint.
- Increase the total value of closed deals by $100,000 per person for the entire duration of both sprints.
- Increase the number of initial meetings set up by the sales team to 100 per person for the entire duration of both sprints.
KPIs:
Number of new clients acquired
Target: 40
Total value of closed deals
Target: $100,000 per person
Number of initial meetings scheduled
Target: 100 per person
Conversion rate (meetings to deals)
Target: 40%
2. Timeframe & Duration:
Duration: Two, two-week sales sprints.
Start and End Date:
- Sprint 1: 2024-05-06 - 2024-05-17 (End of Spring Semester)
- Sprint 2: 2024-06-03 - 2024-06-14 (Beginning of Summer)
3. Target Audience & Market:
Target Audience:
- Commercial Track: Churches, universities, schools, private corporate offices.
- Residential Track: Residential neighborhoods.
Market Segments:
- Commercial Track
- Residential Track
Key Characteristics, Needs, and Pain Points:
- Tired of current landscaping service.
- Desire to save money.
- Concerned about noise from traditional mowers.
- Want to eliminate weeds and prevent weed/grass transplantation.
- Desire for a "cool" or modern landscaping solution.
4. Sales Team & Resources:
Sales Team Members:
- Two people per track (Commercial and Residential).
Roles and Responsibilities:
- Sales Representatives: Schedule demo appointments, installations, and follow-up meetings. Promote to sales role based on performance.
Available Resources:
- Demo products.
- Website.
- Pamphlets.
- Internal app for reporting.
Training and Skill Development:
- Initial one or two-day training session. Focus on product knowledge, sales techniques, and appointment setting.
5. Sales Strategy & Approach:
Sales Strategies and Tactics:
- Door-to-door sales.
- Cold calling.
- Appointment setting.
Sales Methodologies:
Solution Selling:
Focuses on understanding the customer's needs and offering the product/service as a solution to their problems. For example, for a church, the solution might be less noise during services; for a school, it might be enhanced curb appeal.
Value Selling:
Emphasizes the value that the product or service brings to the customer. This could include cost savings, time savings, environmental benefits, or improved aesthetics. For example, demonstrate the long-term cost savings of your service compared to traditional landscaping.
SPIN Selling:
A questioning technique that guides the prospect to realize the value of your solution.
- Situation: "Tell me about your current landscaping situation."
- Problem: "Are you experiencing issues with noise, weeds, or service quality?"
- Implication: "How do these issues affect your daily operations or your satisfaction?"
- Need-payoff: "Would a quieter, more efficient, and weed-free solution be valuable to you?"
Lead Generation Plan:
- Seamless AI (for contact information).
- Google (for identifying potential customers).
Lead Qualification Process:
- Residential: Willingness to pay the contract price.
- Commercial: Budget, need, and decision-making authority.
Sales Process:
- Initial Contact (Sales Rep).
- Follow-up (Sales Rep).
- Decision-Making Meeting (Internal Sales Team).
- Sale (Internal Sales Team).
Handling Objections and Closing Deals:
- [Handled by Internal Sales Team] The sales representatives' responsibility is to set the meeting, and the internal sales team will handle objections and close the deals.
6. Potential Challenges & Risks:
Potential Challenges:
- Difficulty in scheduling initial meetings.
- Rejection from potential customers.
- Competition from existing landscaping services.
- Weather conditions affecting door-to-door sales.
- Misaligned expectations between what the sales rep offers and what the internal sales team can deliver.
Contingency Plans:
- Provide sales representatives with effective objection handling scripts.
- Offer incentives for scheduled meetings (e.g., small gift card for the prospect, bonus for the rep).
- Develop marketing materials that highlight the unique value proposition.
- Provide rain gear or adjust schedules for inclement weather.
- Ensure clear communication and alignment between the sales representatives and the internal sales team.
7. Reporting & Communication:
Tracking and Reporting:
- Daily stand-up meetings (via Zoom).
- Daily reporting of success rate on the internal app.
- Weekly review of the number of meetings set up.
Communication Plan:
- Daily Zoom calls for updates and problem-solving.
- Use of internal app for reporting and communication.
- Weekly meetings to review progress and provide feedback.
Review Frequency:
- Daily and weekly.
Metrics to be Reviewed:
- Number of meetings set up.
8. Budget:
Budget Allocation:
- Sales team compensation: $200 per week per person.
- Incentives for appointments set:
- Residential: $200 per appointment set.
- Commercial: $400 per appointment set.